This is one question that has disturbed me over a period of time. In a democratic country like India media plays the important role for raising the voice of people, asking questions, informing people and forming opinion about any issue.
Therefore two things become very important one is:
• The nature and gravity of issue raised by Media in public Interest
• The sincere and genuine effort of representing the issue or story
The present situation is such in the electronic media industry is getting over-crowded with many news channels coming into existence, making it very competitive space. The news channels are not only competing with themselves but these are also facing generic competition from entertainment channels for getting the maximum eyeball.
All news channels wanted to get the maximum audience therefore this has lead to two noteworthy changes in the news that we see:
• The focus has shifted from content to present-ability (making news a sensation).
• The News channel has brought an element of entertainment in the news
Since the competition has increased ,the profits have reduced therefore news channel specially Hindi new channel not keeping any concern for the content have identified the cost effective way of finding news in the form of few adventures video taken from You tube and making it as 30 minute entertaining news program. For such news they don’t need any journalist on field so saving salary, and other expenses.
English news channels are still better in terms of presentation if not in terms of content as they mostly bring arm chair critics to their panel and discuss few issue that they thing could appeal to their target audience.
All this lead to a paradigm shift in the attitude of whole electronic media industry and the mentors that every news is a product and it has shelf life and therefore it brings me to the question that Is electronic Media behaving as fourth pillar of Democracy.
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